Shutterfly, Inc.
production design
Starting in 2014, I became a seasonal production designer for Shutterfly. 40+ candidates were hired to work 70 hours per week in Shutterfly’s busy holiday season, customizing personal cards, invitations, and memorabilia. At the end of our term, I was one of ten seasonal employees chosen to stay on as a contract worker. We were put through weeks of intensive classroom and live training, learning proper color correction and text etiquette for Shutterfly, Tiny Prints, and Wedding Paper Divas products. Daily duties included:
Working at a fast pace (less than 2 minutes per order) on shared team queues in excess of 2,000 projects
Detailed color and photo correction specific to Shutterfly printers and paper
Editing customer-submitted text to follow company grammar guidelines
Recording all changes made in a company-specific shorthand (to be tracked in audits)
Following up with direct calls to the customer when necessary
All Things PLC magazine
interior article design
All Things PLC is a magazine created and sent out to subscribers by Solution Tree. Issues are produced quarterly. I, along with 3 other designers, are delegated specific articles and given copy in word document form. We then construct our individual pieces, afterward submitting them to another team member to assemble into one document. This team member also designs the cover. Previews of the interior layout can be viewed at: https://issuu.com/mm905/stacks/ce069d206e204c1986adc9af89cf30ea
American Marketing Association
production design
While working at Schifino Lee Advertising + Branding as a production designer, I was assigned specific accounts to work with. The American Marketing Association (Tampa Bay Chapter) was one of my personal and ongoing assignments. Duties and projects included:
Creating printed advertisements, such as flyers, mailers, and handouts
Designing social media assets for the AMA website, social media, and event pages
Conceptualizing themed events, such as the Marketer of the Year awards
Presenting ideas and concepts to AMA staff members for their approval
Tampa Museum of Art
production design
As a production designer at Schifino Lee Advertising + Branding, the Tampa Museum of Art was another one of my personal assignments. Duties included designing projects such as:
Oversized exhibit banners to be displayed on the exterior of the museum
Electronic exhibit billboards to be displayed on prominent highways in Tampa
Printed exhibit invitations for museum members
Email exhibit invitations for the general public
Printed special event invitations
Printed membership flyers, brochures, and general information
Subaru
studio artist
While working for Autoloop, LLC, my primary work account was Subaru. I predominantly created and uploaded customized print and email campaigns for individual dealerships across the United States. Working on a team of 4 designers, I also contributed original designs to our customizable print and email template gallery, from which dealerships would choose which monthly or bi-weekly advertisements to send out to customers. Other duties included:
Designing occasional infographics for dealership websites
Creating internal reference documents, such as persona cards
Working with the coding team to brainstorm new and innovative email designs
A/B testing campaigns and interpreting feedback
Producing interactive forms to be used internally on software installation teams
Mercedes-Benz, Jaguar
dealership campaign design
While working for both Autoloop, LLC, and Rooks Advertising, I also created digital, print, and email campaigns for Mercedes-Benz and Jaguar dealerships across the United States. Typical daily duties included designing assets such as:
Customized postcards
New model release brochures
Maintenance emails with monthly coupons
Event invitations
Website assets for monthly sales and events
Source Direct
email campaign designer
While working for Source Direct (a company that assists individuals with new invention/product ideas, manufacture, and sales), my job was to create interactive email campaigns, and schedule them to be sent out through MailChimp. Some email design was done for the company itself, and I also frequently created campaigns for inventions that customers had produced through Source Direct (such as beauty care products, golf accessories, children’s outdoor games, and gardening tools).
Freelance work
graphic design
After getting established with a foundation in graphic design and advertising, I decided to branch out on my own for a couple of years. During this time, I worked for various companies on a project-by-project basis, creating infographics, business cards, merchandise, brochures, flyers, and some branding and logo design.
Personal project
poster design
In the summer of 2019, I took on a personal design project for an acquaintance. The assignment was to create two similar, large posters to be used in lieu of a guestbook for attendees to sign at the separate funerals of two men. These men had been best friends throughout their lives, and their families wanted to do something to commemorate them both in a similar fashion. The posters were designed for guests to be able to sign individual branches of trees, instead of writing their name in a book. Afterward, the signed posters were matted and framed, and hung in their families’ homes.
Cope Notes
startup marketing
While working at an advertising agency, a co-worker revealed to me that he had begun work on creating his own startup “text therapy” company. I believed in his idea, and wanted to help with his initial phase of getting the company name out into the world. I designed presentations for gathering sponsors, images for a featured article in Communication Arts magazine, merchandise for giveaways, and stickers for outdoor guerilla marketing.